1. SCOPE
Qualifying learners are able to:
• Basic concepts in marketing management
• The internal marketing environment
• The external marketing environment
• Determining a marketing strategy
• Understanding ‘Product’ in the Marketing Mix
• Understanding ‘place’ in the marketing mix
• Understanding ‘Price’ in the marketing mix
• Understanding ‘Promotion’ in the marketing mix
• The role of public relations and mass communication in business
• Integration – Formulating a strategic marketing plan
3. DURATION
8 Days
4. UNIT STANDARDS REFERENCE
As per ICB qualification
5. COST
Please refer to office for formal quotation.