Marketing Management and Public Relations

Marketing Management and Public Relations

MARKETING MANAGEMENT AND PUBLIC RELATIONS

1. SCOPE

Qualifying learners are able to:

• Basic concepts in marketing management
• The internal marketing environment
• The external marketing environment
• Determining a marketing strategy
• Understanding ‘Product’ in the Marketing Mix
• Understanding ‘place’ in the marketing mix
• Understanding ‘Price’ in the marketing mix
• Understanding ‘Promotion’ in the marketing mix
• The role of public relations and mass communication in business
• Integration – Formulating a strategic marketing plan

3. DURATION

8 Days

4. UNIT STANDARDS REFERENCE

As per ICB qualification

5. COST

Please refer to office for formal quotation.

 

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