Marketing Management and Public Relations

Marketing Management and Public Relations

Marketing Management and Public Relations

Basic concepts in marketing management
The internal marketing environment
The external marketing environment
Formulating a marketing strategy
Understanding ‘Product’ in the marketing mix
Understanding ‘Place’ in the marketing mix
Understanding ‘Price’ in the marketing mix
Understanding ‘Promotion’ in the marketing mix
The role of public relations and mass communication in business
Integration – Formulating a strategic marketing plan

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